Simple Truth Brand from Kroger Grocery Stores

Summary: Simple Truth brand foods were recently announced by Kroger as their natural and organic product line. Simple Truth products will not include 101 artificial ingredients and preservatives. Unfortunately, they have not committed to the elimination of genetically modified (GMO) foods.

Simple Truth Brand

Simple Truth brand foods from Kroger will not include the following ingredients as shouldn't any food for human consumption. The concept of avoidance of chemicals in your diet is a simple one, a simple truth.

The main tenent I have believed in since 1975 is that if man has created or altered a product...the body will not understand it and will have a negative response to it. That response will probably not be immediate, but what would be the long term effects of ingestion of these chemicals throughout your lifetime?

There are no studies that can answer that question. It either makes sense to you to avoid these chemicals or it doesn't.

The Simple Truth brand is a great start for a mainstream grocery company.

Where is their objection to genetically modified (GMO) foods? I guess baby steps are better than none at all.

Simple Truth Brand Unacceptable Ingredients

Acesulfame-K (acesulfame potassium)
Acetylated ester of mono- and diglycerides
Artificial colors
Artificial flavors
Autolyzed Yeast Extract
Bentonite  (acceptable in supplements)
Benzoates in food
Benzoyl alcohol
Benzoyl peroxide
BHA (butylated hydroxyanisole)
BHT (butylated hydroxytoluene)
Bleached flour
Bromated flour
Brominated vegetable oil (BVO)
Calcium bromated
Calcium cassharin
Calcium disodium EDTA
Calcium peroxide
Calcium propionate
Calcium sorbate
Calcium stearoyl-2-lactylate
Carmine (see cochineal)
Certified colors
Cochineal (carmine)-colony (bug)
Cystine (I-cysteine), as an additive for bread products
DATEM (Diacetyl tartaric and fatty acid esters of mono and diglycerides)
Diglycerides- okay in supplements
Dioctyl sodium sulfosuccinate (DSS)
Disodium calcium EDTA
Disodium dihydrogen EDTA
Disodium guanylate (GMP)
Disodium sullinate
Dl alpha tocopherol (Vitamin E acetate)
EDTA-ethylenedia mine-tetra acetic acid-chelating preservative
Erythorbic acid
Ester gums
Ethanol, ethyl alcohol
Ethyl vanillin
Ethylene oxide
FD&C colors
Glycerol ester of wood rosin
Hexa-, hepta- and octa-esters of sucrose
High Fructose Corn Syrup
Hydrogenated/partially hydrogenated fats & oils
Hydroxpropyl guar gum
Irradiated foods
Methylene chloride
Methyl silicon
Modified food starch-(acceptable if not chemically modified)
Monosodium glutamate (MSG)
Partially hydrogenated oil
Potassium benzoate
Potassium bisulfate
Potassium bromate
Potassium hydroxide
Potassium metabisulfite
Potassium nitrate or nitrite
Potassium sorbate ( acceptable in supplements only)
Propionates (calcium and sodium)
Propyl gallate
Propylene oxide
Sodium aluminum phosphate
Sodium aluminum sulfate
Sodium benzoate
Sodium bisulfate
Sodium diacetate
Sodium ferrocycanide
Sodium glutamate
Sodium Metabisulfite
Sodium nitrate/nitrite
Sodium propionate
Sodium sterol lactylate
Sodium steroyl-2-lactylate
Sodium sulfite
Solvent extracted oils, as standalone
single-ingredient oils (except grapeseed oil)
Sorbic acid
Sucrose polyester (Olestra, Olean)
Sulfites (Sulfur dioxide)
TBHQ (tertiary butylhydroquinone)
Tetrasodium EDTA
Trans fatty acids

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